How to Calculate Share of Voice (+ Why it Matters for SEO)
Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture. When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where…
Read More »What Is Share of Voice? How to Measure It Across Channels
The formula to calculate share of voice is: SOV = Brand visibility value / Total market visibility value … where the ‘visibility value’ depends on the most suitable metric for…
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