How to Optimize PDFs for SEO (7 Steps)

PDFs are great for compatibility and consistency. They work on nearly any device and always maintain the same visual look. However, if you’re creating new content for the web, you…

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Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains via @lauralhampton

We need to redefine how failure in digital PR is viewed. Here’s how setting expectations and defining your campaign goals can help. The post Digital PR: How to Define What…

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12 Best Small Business Tools for Online Entrepreneurs

I’ve tried hundreds of business tools, software, and services since starting my online company in 2013. For that reason, I’m incredibly selective with what tools I use and especially what…

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How to Build Local Citations (Complete Guide)

Citations appear in lots of different places: business directories, social networks— anywhere someone might be looking for information about local businesses. Here’s an example of one for a coffee shop…

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SpamZilla Review: The Ultimate Guide for 2020

Finding quality expired domains was a chore before I discovered SpamZilla. I am an affiliate for this software, but it’s only because I think it’s absolutely awesome. Here’s everything you…

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What is HTTPS? Everything You Need to Know

HTTPS protects the communication between your browser and server from being intercepted and tampered with by attackers. This provides confidentiality, integrity and authentication to the vast majority of today’s WWW traffic. Any…

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