OpenAI and Microsoft saw the publisher traffic problem coming, court filing says
OpenAI and Microsoft were discussing how AI products could replace visits to the publishers whose work helped train them, according to a summary-judgment brief unsealed Thursday in The New York…
Read More »How to Build Topical Authority in the AI Search Era (7 Steps)
You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is…
Read More »5 ways to improve your AI brand visibility (Using Yoast AI Brand Insights)
AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing out on trust, credibility,…
Read More »Discord as an Engagement and Digital PR Platform
Discord has moved far beyond its gaming roots. Today, it’s becoming a direct access channel for brands that care about real engagement and meaningful digital PR outcomes. This isn’t a…
Read More »Getting Cited in LLMs: A Guide to LLM Seeding
Have you recently noticed AI platforms like ChatGPT or Gemini pulling answers from websites but not always linking back? Don’t think of it as an unfortunate glitch, but a big…
Read More »Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?
It is absolutely not a scam. Many websites earn money this way, including major ones like the New York Times, The Verge, NerdWallet, and more. The real question is… is…
Read More »20 Secrets to Boost Your Facebook Organic Reach
Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not anymore. Social media referrals have…
Read More »Wirecutter SEO Case Study: 5 Ways to Win at Affiliate Marketing
As of May 2022, the website drives almost 12 million organic search clicks in a month (spread across roughly 3,000 pages): The website is now part of The New York…
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Link Building for a New Website: 5 Actionable Ways to Get More Backlinks
Having a heard time getting links? Learn 5 actionable link building strategies to get powerful backlinks even if no one knows who you are. *************************************** Additional Link Building Resources How…
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SEO Tips to Improve Organic Traffic in Under 15 Minutes
Want to improve SEO for your site? In this video, you will learn some low-hanging SEO tips that will give you a boost in the search engines. *************************************** Additional SEO…
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