What is keyword cannibalization?
If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is…
Read More »The call to action: Where do you want me to click?
Creating a good call to action (CTA) is a really important part of digital marketing and content design. A CTA can trigger your visitors to consider taking the action you…
Read More »What is anchor text and how to improve link text?
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined….
Read More »Why is Google ranking the wrong page?
Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another…
Read More »Checking mobile site speed and SEO with Google Lighthouse
Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of…
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