Google My Business (GMB) is hands-down, the single most important platform for Local SEO performance. It is completely free and incredibly powerful for driving high-intent, local searches.
Did you know that 46% of the 5.6 BILLION searches a day on Google have local intent? And that 88% of those local searches on a Mobile device end up in a visit or a call within a 24 hour period? These are people looking to spend money and if your business is ranking in the Google map pack (also called the Local 3 Pack), you have a great chance to capture their purchase.
If that sounds interesting, you’ll really want to nail the most important ranking factor in Google My Business. Sure, the business description and photos and reviews are all highly important. But it’s the PRIMARY CATEGORY that is the most important to get nailed first. Learn more in this video.
Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.