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In today’s economy, online shopping has become a common practice across many markets — the real estate industry included. That’s because real estate websites give people a way to look at local listings, even if they aren’t ready to buy or sell. In fact, a 2023 NAR survey reports a staggering 96% of homebuyers start their search online.
Because of this, a website can be the most valuable resource for an agent. Still, many real estate businesses struggle with competing against larger sites like Zillow or Realtor.com. There’s a simple secret in doing so: using a real estate builder with IDX.
IDX websites let agents show local listings on their site, making it easier for potential buyers to find properties. Agents can use them to showcase featured listings, promote services and ultimately attract more clients.
0:00 Welcome
0:44 What is an IDX website?
1:08 How does an IDX website work?
1:39 How is an IDX website different from the MLS?
1:58 Why do real estate agents need an IDX website?
2:41 What do real estate agents need to build an IDX website?
3:53 How to build an IDX website: A step-by-step guide
11:12 Choosing the right IDX provider for your website
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