Isadora Agency tackles the Entertainment Industry through cutting edge web design! Live Nation is the world’s leading live entertainment company with Headquarters in Beverly Hills and over 10,500 employees worldwide. The global brand promotes, operates, and manages ticket sales for live entertainment and required a web design agency experienced in marketing campaigns, messaging, illustration, interactivity, animation & content marketing.
Our team was given lots of creative reign for this project. As such, we decided to create a social media campaign that encouraged music lovers to attend live summer concerts and share the events they would attend. As a result, getting them to share what musicians and concerts they were most interested in. The goal was to create a fun and interactive campaign that featured personalization and culminated in a customized digital asset shared via millions of fans across social media.
Below are just a handful of the deliverables our team created
• Research & Discovery / Concepts From Scratch
• Mobile First / Interaction Design
• User Experience / User Interface
• Motion Graphics
• Animated Videos
• Illustration
• Marketing Campaign Strategy / Design / Development
• User Personalization / User Personas
We determined that we wanted this new campaign to be extra sticky across social media. Therefore, the personalization and customization had to blend incredibly well. The heavy lifting was within creating and sketching the various scenes of the interactive experience. All while achieving a balance of ease of use and high interaction. The short yet highly engaging journey of selecting musicians and concerts was at the core of this marketing campaign
Read more about this project by visiting the full Live Nation Case Study page:
