It’s hard to make websites… it’s much easier to make criticisms! So I try my best to not be too critical.
In this video I take a look at real estate websites and explain what I think they do well and what they can improve on!
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Some web design tips we cover:
– Try to be human— use a generous sprinking of videos and photos with the realtor in them.
– Be careful with overbranding— it can be confusing.
– Get creative with lead generation!
– Visitors scan websites— they don’t read them. So distill content down to the essentials.