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Is your website “selling” your company? Nearly half of consumers (44%) say they frequently use search engines to find information about businesses and services in a specific location. It’s one thing to get traffic to your site, it’s another thing to actually get them to buy. Giving prospects a call to action (CTA) when they are on your site increases the chances of purchases. In this episode of Building Business JobNimbus CEO Ben Hodson and Jim Ahlin discuss maximizing your conversion.
Key topics you will learn in this episode:
Start with a CTA (call to action) such as “schedule free estimate”, “get a free quote now.”
Controlling where your website visitors look by using a Z pattern.
How to create the best visitor experience?
Know your 3 company uniques. Why should someone choose your company over the competitor?
Showing social proof (i.e. Google 5 star reviews)
When maximizing conversion of your marketing budget, knowing when to allocate your advertising funds at the right time.
Finding balance in your marketing during the seasons.
Resources:
Downloadable: Z pattern infographic
Pictures of JobNimbus customers with the best websites
Best time to market
Mention benchmark page 20, one-fifth of respondents’ companies spend the most on marketing between March and June, while one-quarter spend about the same each month)
https://visualobjects.com/digital-marketing/blog/benefits-of-local-seo
