In this episode of The SEO Insighter Podcast, Chris Raulf sits down with two digital marketing powerhouses from DesignRush: Gianluca Ferruggia, General Manager, and Robin Fishley, Search Director.
🎯 What You’ll Learn:
– Why smarter multi-channel visibility matters more than just generating more leads
– How DesignRush boosts agency visibility, trust, and domain authority
– The impact of AI, GEO (Generative Engine Optimization), and E-E-A-T on modern SEO
– Mistakes agencies make in branding and positioning—and how to avoid them
– How to create standout case studies that drive real business results
🧠 Guest Spotlights:
Gianluca Ferruggia – General Manager at DesignRush
Gianluca is a seasoned digital marketer with over ten years of experience. Starting with PPC, he expanded into SEO, sales, business development, and product strategy. At DesignRush, he leads a team of 100+ professionals and grew their agency network to 30,000+.
🔗 Connect with Gianluca on LinkedIn: https://www.linkedin.com/in/gianluca-ferruggia-a01a276b/
Robin Fishley – Search Director at DesignRush
Robin brings 25+ years of experience in SEO and digital strategy, helping agencies solve complex search challenges with clarity and precision.
🔗 Connect with Robin on LinkedIn: https://www.linkedin.com/in/robin2fishley/
🔍 Topics Covered:
– Google’s evolving AI search landscape
– Leveraging off-page strategies like DesignRush for credibility
– How personal branding fuels agency success
– What makes a case study rank-worthy and revenue-driving
– Tactics to control lead costs without sacrificing quality
📌 Resources & Links:
DesignRush: https://www.designrush.com/
Chris Raulf: https://www.chrisraulf.com
Boulder SEO Marketing: https://www.boulderseomarketing.com
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