Want to know how to stand out on Google? Many small business owners think it’s as simple as having a well-written ad. It’s not. Check out more The Journey content at https://bit.ly/GDTheJourney.
✅ Read about it on our blog ➜ https://bit.ly/3OfdlkBGoDaddy
⏰TIMESTAMPS⏰
00:00 – Introduction
00:46 – Fast load time
01:18 – Useful and original content
02:40 – Keyword strategy
03:10 – Have a mobile-responsive design
04:08 – Have a secure website
04:58 – Wrap up
To beat competitors on Google Search, you need to leverage SEO best practices across three pillars of a strong digital marketing strategy; your website, YouTube channel and Google Business Profile. Making the most of these marketing channels and the wide range of tools that Google offers small business owners can help you show up on Google and win more search traffic.
Let’s take a closer look at how to show up on Google by putting these SEO tactics to work on your small business website.
Fast load time
Google strongly considers a website’s load time, especially for smartphones and tablets. In fact, a study commissioned by Google found that faster load times led to reduced bounce rates and higher conversion rates because fast-loading websites create a more enjoyable user experience.
Useful, original content
To beat competitors on Google Search, make sure your website’s content is as helpful and unique as your business. (While you can find inspiration from your competitors’ website content, copying such content onto your site can actually hurt your chances of showing up on Google.)
Keyword strategy
After you go through the keyword research process, decide on the main keyword for each page of your website. Use that keyword in your page title, page description, page content, and the page’s URL slug.
Mobile-responsive design
If your mobile users have trouble using your website, they’ll probably exit before making a purchase or scheduling an appointment, and they most likely won’t return.
Secure experience
To secure your website, you need an SSL certificate. Secure socket layer (or SSL for short) is a technology that encrypts data by making the connection between your browser and the web server secure. Whether someone is filling out a simple contact form, scheduling an appointment, or buying a product on your website, SSL protects their information.
Remember that SEO doesn’t just happen, and your placement at the top of the SERP is not guaranteed. Be patient, build your solid digital foundation, and stay tuned for more tips and tricks to build your bigger, better small business.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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