How do you go from freelancer to running a web design agency that builds websites for big brands all around the world? I sat down with Chris Lettner, co-founder and co-CEO of The Weather, a fully remote web design agency with teams in Berlin and Prague.
Chris started The Weather in 2020 as a plan B, after Covid lockdowns shut down two tourism companies he had just launched. We talk about how they got their first clients with no marketing budget, why they’re listed on around 150 agency directories, how AI search now brings them new inquiries, how AI is changing what clients will pay for, running a fully remote team across Europe, and the struggle to build recurring revenue in an agency business.
Chris also explains what he would do differently if he started an agency today, and introduces Oylo.io a new AI tool for live visuals that The Weather is a founding partner of.
⏱ CHAPTERS
00:00 Chris Lettner Interview: Co-Founder of The Weather Web Design Agency
00:34 From Freelancer to Web Design Agency: How The Weather Started
01:23 How to Get Web Design Clients: Agency Directories, Google & ChatGPT
04:01 How AI Is Changing Web Design & Web Development
06:45 Running a Fully Remote Web Agency With 15+ Employees
08:30 How to Start a Web Design Agency Today: Niche, Directories & Reddit
10:20 Recurring Revenue for Web Design Agencies: Retainers, SEO & AI Visibility
11:48 Oylo.io : AI Tool for Live Visuals, VJs & Events
12:55 Final words
🔗 LINKS
The Weather: https://theweather.agency/
OYLO – AI video transformation tool: https://oylo.io/
Minimalio WP theme: https://minimalio.org
If you’re a freelancer thinking about starting your own agency, let me know in the comments what you’d like me to ask the next guest.
#webdesign #webagency #freelancing
