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Home SEO AI Overviews Reduce Clicks by 34.5%

AI Overviews Reduce Clicks by 34.5%

Andrew M Apr 18, 2025 comments off
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We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks…

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artificial intelligence Audience measurement Click Through Rate Consumer behaviour Online advertising
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