Let’s end the debate, Google does not use bounce rate as a SEO ranking signal. Google reps have been saying for many years that it is a noisy, spammable, unreliable, and “not good” signal for determining whether a web page should rank higher in Google search results.
We look at reasons why this is a bad signal, why Google doesn’t use it, and how the idea that bounce rate is a SEO ranking signal came to be circulated.
Reading Material and References:
SEJ “Bounce Rate: Is It a Google Ranking Factor?” (2021) https://www.searchenginejournal.com/ranking-factors/bounce-rate/
Tweet from Danny Sullivan (2012) from SMX – Google rep Matt Cutts says they do not use bounce rate
"Google doesn't use bounce rate" @mattcutts told @tomschmitz yesterday, tom says #smx #11c
— Danny Sullivan (@dannysullivan) June 5, 2012
Tweet from Google representative Gary Illyes (2017) “(bounce rate is not a good signal)”
(bounce rate is not a good signal)
— Gary 鯨理／경리 Illyes (@methode) April 4, 2017
Search Engine Roundtable from 2008: ‘Google Says, Bounce Rates For Search Rankings “Spammable” & “Noisy” ‘
https://www.seroundtable.com/archives/019067.html
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