Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads? via @sejournal, @navahf
Paid search. Paid social. Strategy. Culture fit. These are the core areas interviewers want to see from PPC candidates today. The post Ask A PPC: How Do I Nail A…
Read More »Let’s Look Inside An Answer Engine And See How GenAI Picks Winners via @sejournal, @DuaneForrester
AI search has a new battlefield: answer selection, where your content fights to be the chosen passage. Will yours make the cut? The post Let’s Look Inside An Answer Engine…
Read More »AI Search Sends Users to 404 Pages Nearly 3X More Than Google via @sejournal, @MattGSouthern
AI search engines send users to 404 pages more than Google. A study of 16M URLs finds ChatGPT leads in hallucinating links. The post AI Search Sends Users to 404…
Read More »Google AI Mode: All You Need to Know
Two months later, on 20 May 2025, Google rolled out AI Mode to everyone in the U.S. Just a couple of months later, Google went full steam ahead and rolled…
Read More »Getting Cited in LLMs: A Guide to LLM Seeding
Have you recently noticed AI platforms like ChatGPT or Gemini pulling answers from websites but not always linking back? Don’t think of it as an unfortunate glitch, but a big…
Read More »ChatGPT May Scrape Google, but the Results Don’t Match
We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly? To find out, we’ve run a series…
Read More »The Problem With Always-On SEO: Why You Need Sprints, Not Checklists via @sejournal, @coreydmorris
Rethink endless SEO checklists with a sprint-based approach that prioritizes impact, aligns with strategy, and delivers measurable results. The post The Problem With Always-On SEO: Why You Need Sprints, Not…
Read More »A detailed guide to optimizing ecommerce product variations for SEO and conversions
Table of contents What are product variations in ecommerce? Why do product variations matter for customers? How do product variations support your ecommerce SEO strategies? Increase in keyword targeting Richer…
Read More »Google: Your Login Pages May Be Hurting Your SEO Performance via @sejournal, @MattGSouthern
Google explains how generic login pages trigger duplicate indexing. Learn fixes using noindex, redirects, and paywall markup. The post Google: Your Login Pages May Be Hurting Your SEO Performance appeared…
Read More »100 Most Cited Domains in Google’s AI Mode
These are the 100 most cited domains, along with their number of mentions. The top domains cited in AI Mode are Wikipedia, YouTube, Google’s blog, Reddit, and Google itself. With…
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