Large Language Model SEO (LLM SEO)
Google is no longer the only place people search. Millions now bypass search engines entirely and turn to large language models (LLMs) like ChatGPT, Gemini, and Perplexity for answers. ChatGPT…
Read More »Google Quietly Raised Ad Prices, Court Orders More Transparency via @sejournal, @MattGSouthern
Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. The post Google Quietly Raised Ad Prices, Court Orders More Transparency appeared…
Read More »New Study: How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)
To find out, we looked at the http status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral. We found that AI assistants send visitors…
Read More »Internal Linking Grows Up: Evolving From Link Juice To Entity Maps via @sejournal, @Kevin_Indig
From PageRank flow to entity mapping, internal linking has evolved into one of SEO’s most powerful levers for organic visibility. The post Internal Linking Grows Up: Evolving From Link Juice…
Read More »Google Avoids Breakup As Judge Bars Exclusive Default Search Deals via @sejournal, @MattGSouthern
Google avoids Chrome and Android breakup but must end exclusive search default deals, and may have to share data with rivals. The post Google Avoids Breakup As Judge Bars Exclusive…
Read More »What We Actually Know About Optimizing for LLM Search
If you want any chance of visibility in LLM search, you need to understand how to make your brand visible in AI answers. The latest wave of experts claim to…
Read More »The Zero-Click Future: Winning In A World Where Google Doesn’t Send Traffic
Take a few minutes to think about your website. Have you noticed your traffic dropping even though rankings haven’t really changed? You’re not alone. The rise of zero-click searches on…
Read More »Stop Trying To Make GEO Happen via @sejournal, @cshel
Acronyms only stick when they’re unique, clear, and pronounceable – why GEO fails and what marketers should do instead. The post Stop Trying To Make GEO Happen appeared first on…
Read More »81 AI SEO Statistics for 2025 (Fresh and Original Data)
If traffic from search goes up, so do their stock prices. But recently, many companies saw major traffic (and revenue) declines thanks to changes in AI search. This post is…
Read More »How to Use Google Ads Performance Max Channel Reporting via @sejournal, @brookeosmundson
Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities. The post How to Use Google Ads Performance…
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