The New Normal via @sejournal, @Kevin_Indig
Clicks are no longer king. Kevin Indig explains why SEO now means shaping preference across AI, SERPs, and every feed where people look for answers. The post The New Normal…
Read More »Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.
This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means…
Read More »See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One via @sejournal, @mktbrew
Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility. The post See What AI Sees: AI Mode Killed the Old SEO Playbook —…
Read More »44 AI Marketing Statistics for 2025
Staying ahead and making great decisions on what to do next means understanding the data. We’ve run dozens of data studies helping SEOs and marketers figure out what’s going on…
Read More »Search Everywhere Optimization Guide (+ Free Checklist)
Imagine you’re looking for after shave oil. You type a few keywords into Amazon. A brand called Truly Beauty pops up. You’ve never heard of them. So you go to…
Read More »HTML Link Code: How to Create Hyperlinks on Your Site
HTML links (also called hyperlinks) are some of the most important functions of the internet. Google literally relies on them to find, crawl, index, and rank pages. Links have a…
Read More »LLM Visibility: The SEO Metric No One Is Reporting On (Yet)
You lost half your Google traffic. But suddenly…more people are searching for your brand. What’s going on? Welcome to the invisible influence of LLMs, where your visibility goes up even…
Read More »Programmatic SEO: What It Is and When to Use It (+ Examples)
Imagine if your website could rank for every single keyword related to your niche. That’s the promise of programmatic SEO. It’s how Tripadvisor creates “Things to Do in” pages for…
Read More »Google Retires 7 Structured Data Features To Streamline Search Results via @sejournal, @MattGSouthern
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. The post Google Retires 7 Structured Data Features To Streamline…
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