Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well via @sejournal, @navahf
Why regular PPC audits matter, how to approach them strategically, and what to look for when evaluating spend, performance trends, and campaign management styles. The post Ask A PPC: What’s…
Read More »86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews
AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking at you ChatGPT. Some systems are augmented with…
Read More »The 10 Most Mentioned Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches
I looked at the top 10 websites cited in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k…
Read More »Marketers Using AI Publish 42% More Content [+ New Research Report]
In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs?…
Read More »Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push via @sejournal, @MattGSouthern
Google voluntary buyouts target U.S. Search and Ads staff amid AI restructuring. What does this mean for future layoffs and team priorities? The post Google Offers Voluntary Buyouts To Core…
Read More »New: Future proof your website for tomorrow’s visitors with Yoast SEO llms.txt
Increased usage of AI is changing how people discover businesses and services online. While your website may be optimized for traditional search engines, large language models (LLMs) process your website’s…
Read More »3 Examples Of Product-Led SEO via @sejournal, @Kevin_Indig
Not all SEO scales the same. This piece breaks down when product-led strategies work – and when they don’t. The post 3 Examples Of Product-Led SEO appeared first on Search…
Read More »What AI gets wrong about your site, and why it’s not your fault: meet llms.txt
AI tools are everywhere — from chatbots that answer customer questions to language models that summarize everything from documentation to legal text. But if you’ve ever asked a model like…
Read More »What’s the Point of AI Detectors?
I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…
Read More »Google Launches Loyalty Program Structured Data Support via @sejournal, @MattGSouthern
Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results. The post Google Launches Loyalty Program Structured Data Support appeared first…
Read More »