The Long-Form Content Illusion: Why Longer Content Isn’t Better
You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands…
Read More »7 AI Terms Microsoft Wants You to Know In 2025 via @sejournal, @MattGSouthern
Microsoft’s new AI terms reveal how ‘Frontier Firms’ will transform work. Learn what they mean for marketers and if you’ll soon be an ‘agent boss.’ The post 7 AI Terms…
Read More »What Is llms.txt, and Should You Care About It?
But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping LLMs access and interpret structured content from websites. You can read…
Read More »DOJ’s Google Search Trial: What If Google Must Sell Chrome? via @sejournal, @MattGSouthern
Google’s antitrust trial enters the remedies phase, with the DOJ seeking Chrome breakup and AI restrictions. The post DOJ’s Google Search Trial: What If Google Must Sell Chrome? appeared first…
Read More »AI Overviews Glitch May Hint at Google’s Algorithm via @sejournal, @martinibuster
Hallucinations in Google’s AI Overviews offer insights into how the ranking algorithms understand search queries and choose answers The post AI Overviews Glitch May Hint at Google’s Algorithm appeared first…
Read More »PPC Unlocked: Fast Wins For Smarter Ad Strategies via @sejournal, @CallRail
Discover quick, high-impact PPC tactics designed to boost ROI without burning out. The post PPC Unlocked: Fast Wins For Smarter Ad Strategies appeared first on Search Engine Journal.
Read More »Competitor Analysis In Local SEO And How To Gain An Edge via @sejournal, @JRiddall
Outperform local competitors by identifying gaps, refining strategies, and driving more targeted traffic through smarter competition research. The post Competitor Analysis In Local SEO And How To Gain An Edge…
Read More »How to Rank for a Keyword (8 Steps)
How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right…
Read More »AI Overviews Reduce Clicks by 34.5%
We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page,…
Read More »