How to Rank for a Keyword (8 Steps)
How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right…
Read More »AI Overviews Reduce Clicks by 34.5%
We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page,…
Read More »How To Plan PPC Campaigns For SaaS Marketing & Think Strategically via @sejournal, @timothyjjensen
Find out how to develop a powerful PPC for SaaS strategy that aligns with complex buying processes and high competition. The post How To Plan PPC Campaigns For SaaS Marketing…
Read More »WordPress 6.8: The highlights you should know about
On April 15th, 2025, WordPress 6.8 was released. This release, named Cecil, is aimed at bringing more control when it comes to the design of your website. It also comes…
Read More »How I Built a Brand Awareness Dashboard in Looker Studio
After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture of where we stand today,…
Read More »AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]
Delve into AI Overview and find out how to optimize your content for AI-driven SERPs and maintain relevance in SEO. The post AI Overviews: We Reverse-Engineered Them So You Don’t…
Read More »Microsoft Monetize Gets A Major AI Upgrade via @sejournal, @brookeosmundson
Microsoft revamps Monetize with AI-powered Copilot, new performance tools, and improved navigation to boost publisher productivity and ad revenue. The post Microsoft Monetize Gets A Major AI Upgrade appeared first…
Read More »LinkedIn Study Finds Adding Links Boosts Engagement By 13% via @sejournal, @MattGSouthern
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best. The post LinkedIn Study Finds Adding Links Boosts Engagement By…
Read More »Google Confirms That Structured Data Won’t Make A Site Rank Better via @sejournal, @martinibuster
Google’s John Mueller explains that structured data won’t make a site rank better. The post Google Confirms That Structured Data Won’t Make A Site Rank Better appeared first on Search…
Read More »AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies. The post AI & SEO-Driven Content Marketing: How To Calculate True…
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