Yoast AI Optimize is now available for Classic Editor

We’re excited to announce that Yoast AI Optimize is now also available when using the Classic Editor in WordPress! You’ve finished your copy, great! But those pesky Yoast SEO Analysis…

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How CMOs Can Use Conversion Tracking & Attribution For Smarter Paid Media Strategy via @sejournal, @MenachemAni

Marketing leaders can use this approach to better understand performance metrics, reduce wasted spend, and improve how budget is distributed across channels. The post How CMOs Can Use Conversion Tracking…

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Ask An SEO: How Do We Shift Google From Our Old Brand Name to Our New One? via @sejournal, @MordyOberstein

Dealing with outdated brand mentions in search? Here’s a clear breakdown of how to shift visibility from your old brand name to your new one. The post Ask An SEO:…

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Google’s Gary Illyes Warns AI Agents Will Create Web Congestion via @sejournal, @MattGSouthern

Google’s Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique perspective that crawling isn’t the primary issue. The post Google’s Gary Illyes Warns AI Agents Will Create…

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CMS Market Share Trends: Top Content Management Systems (May 2025) via @sejournal, @theshelleywalsh

An in-depth look at CMS market share data and what the changing platform landscape means for SEO practitioners. The post CMS Market Share Trends: Top Content Management Systems (May 2025)…

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Google: Database Speed Beats Page Count For Crawl Budget via @sejournal, @MattGSouthern

Google confirms 1M page crawl budget threshold stands after 5 years, but database efficiency matters more than page count for SEO performance. The post Google: Database Speed Beats Page Count…

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Social Media Calendar Guide: Plan, Post, & Grow (Free Template)

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule — all in one place. With a solid…

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Reddit Karma In 2025: Why It Matters More Than Ever via @sejournal, @brentcsutoras

Reddit karma now shapes access, trust, and reach, especially for brands. It’s more than a score. It’s the new currency of platform credibility. The post Reddit Karma In 2025: Why…

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Almost Half of Google Searches Are Branded. Here’s Why That Matters

But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep,…

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Integrating human insight with AI-generated content: How to maintain E-E-A-T

Now that so many people use AI tools to create content, the questions about the credibility of those tools keep popping up. Can you really make AI-generated content and still…

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