What are AI citations? Who gets the credit when AI answers?
With Seymour, SEW’s AI learning companion. AI citations are references an AI answer provides to identify its sources. In AI search, they usually appear as clickable numbers, links or source…
Read More »OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual via @sejournal, @MattGSouthern
Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos. The post OpenAI Founding Member: Make…
Read More »Best AI visibility conferences and summits in 2026–2027
Answer Engine Strategies (AES), the free online series we’re building at Search Engine Watch, is our first pick for readers who want to follow practical AI search work without a…
Read More »Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse via @sejournal, @MattGSouthern
Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits. The post Google Wants AI…
Read More »5 best AI visibility webinars to watch in 2026-2027
Answer Engine Strategies leads this list: it is Search Engine Watch’s own forthcoming free event, and I’m SEW’s publisher. It is planned for mid-November 2026, with speakers still to be…
Read More »9 best SEO newsletters for SEO, AI search and digital marketing
I’m Radu Tyrsina, Search Engine Watch’s owner and publisher, and I subscribe to and read every newsletter on this list. Following SEO, AI search and digital marketing is part of…
Read More »AI Overviews Currently Appear for 83% of Branded Searches
That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to…
Read More »Shopify Now Enrolls Your Store In Every New AI Shopping Channel via @sejournal, @slobodanmanic
Shopify merchants: your agentic storefronts setting now shares products with Meta and unnamed startups. Leave it on, and watch what Shopify adds. The post Shopify Now Enrolls Your Store In…
Read More »What’s Making AI Impact Difficult to Measure for Marketers?
Key Takeaways Brands recommended by ChatGPT were 2.5x more likely to receive a website visit within seven days, according to Similarweb research. Most AI-influenced visits did not arrive through an…
Read More »Claude Code for SEO: 35 Use Cases
35 practical ways to use Claude Code for SEO, from content briefs and Search Console analysis to internal linking and technical fixes, with real examples. Read more ›
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