6 Google ranking factors you can actually do something about

Google’s search algorithms—that’s right, algorithms plural—are terrifying. Not only are there more ranking factors than you can count, but they’re also constantly changing. But there are some SEO factors that…

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Jingle all the way: What will 2021 mean to the advertising world?

30-second summary: Despite the overall doom and gloom, some industries actually skyrocketed in 2020. 2021 is supposed to dot some i’s and cross some t’s in the field of transparency…

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How to create the right meta description

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results…

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3 Things You Must Know About SEO in 2021 via @AndrewDennis33

2020 was full of unexpected events that affected SEO. Are you ready for 2021? Here are three things you need to keep in mind. The post 3 Things You Must…

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Digital Marketing Trends of 2021 – Part II

Last week in Digital, we spoke about the fundamental digital marketing trends that we can expect to see in the upcoming year. This week, we will talk about those trends…

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Best Website Monitoring Services

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Website monitoring helps you identify your site’s performance problems…

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What is content marketing?

Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays,…

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What Search Marketers Need to Know About Criteo’s Retail Media Platform via @ebkendo

Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get started The post What Search Marketers Need to Know…

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Marketing Objectives: How to Set Them Right (with Examples)

Every business needs marketing objectives because they help you focus on the things that matter. For example, while it might seem like a good idea to grow your Instagram following,…

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Take your campaigns to deeper levels by disrupting the peace

30-second summary: A controlled chaos mindset helps brands and smart marketers recognize the inherent biases that tend to guide research and execution. The first pieces to get cut from budgets…

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