The New Optimization Stack: Where SEO Meets AI Retrieval via @sejournal, @DuaneForrester
The discovery stack is evolving from crawl and index to retrieval and reasoning, changing how authority and attribution are built. The post The New Optimization Stack: Where SEO Meets AI…
Read More »Google Performance Max Adds Waze Ads And Channel Reporting via @sejournal, @MattGSouthern
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. The post Google Performance Max…
Read More »Google Finance Gets AI Deep Search & Prediction Market Data via @sejournal, @MattGSouthern
Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking. The post Google Finance Gets AI Deep Search & Prediction Market…
Read More »Google’s Preferred Sources Tool Is Jammed With Spam via @sejournal, @martinibuster
Google’s Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting. The post Google’s Preferred Sources Tool Is Jammed…
Read More »LLM Sources Shifted 80% in 2 Months. Here’s Why You Shouldn’t Panic
AI search is still moving. What’s cited today across Google (AI Mode + AI Overviews) and ChatGPT might look different in a month. But there’s no need to scramble. For…
Read More »25 Years Of Google Ads: Was It Better Then Or Now? via @sejournal, @brookeosmundson
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook. The post 25 Years Of Google Ads:…
Read More »How To Do A Complete Local SEO Audit: 11-Point Checklist via @sejournal, @JRiddall
If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete…
Read More »Last-minute Black Friday SEO prepping for ecommerce stores
Black Friday is three weeks away, so it’s time to finalize the last adjustments. Here’s what to focus on now, based on two Yoast Black Friday coffee chats with our…
Read More »Google Warns Against Relying On SEO Audit Tool Scores via @sejournal, @MattGSouthern
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first…
Read More »Ahrefs Evolve 2025 Recap: What You Missed (and Why It Matters)
This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back to AI. Its meteoric impact on our industry cannot…
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