Perplexity Bets $400M On Snapchat To Scale AI Search Adoption via @sejournal, @MattGSouthern
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year. The post Perplexity Bets $400M On Snapchat To Scale…
Read More »YouTube Separates Organic & Paid Metrics In Channel Analytics via @sejournal, @MattGSouthern
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance. The post YouTube Separates Organic & Paid Metrics In Channel…
Read More »Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed
These are the top 50 countries with the biggest proportion of AI Overviews worldwide. We pulled data from our search index and calculated how many keywords appear in AI Overview…
Read More »Google AI Mode Starts Rolling Out Agentic Booking In Labs via @sejournal, @MattGSouthern
Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users. The post Google AI Mode Starts Rolling…
Read More »Does Your Website Need an LLMs.txt File? + How to Create One
There’s been a lot of buzz around llms.txt. But no major AI platform has confirmed that they use it. Not yet, anyway. And there’s no evidence that any major large…
Read More »AEO (Answer Engine Optimization): How to Get AI Generator to Mention my Business
More than half of searches in 2025 don’t lead anywhere. People get answers from ChatGPT, Perplexity, and Gemini without clicking a single link. Not showing up in those responses? You’re…
Read More »GEO Platform Shutdown Sparks Industry Debate Over AI Search via @sejournal, @MattGSouthern
Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility. The post GEO Platform Shutdown Sparks Industry Debate Over…
Read More »Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership via @sejournal, @purnavirji
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact. The post Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership appeared first…
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