One of the most important parts of your SEO strategy for your website is your title tags. Especially having keywords that you want to target featured in your title tag themselves.
Search engines like Google use information from a website such as the title tags, descriptions, and the content itself to determine what the website or article is about.
That is why it is important to have properly formatted title tags that will help your article or website perform well in the search engines.
It is recommended that you have between 50 to 60 characters in your title tags and you should also have a primary keyword, secondary keyword and your website name or brand name.
Search engine optimization is constantly changing but there are a few things that do remain the same and having your technical on page content SEO optimized will ensure that you have the best chance possible to have your content rank well within the search engines.
Search engines like Google will display your title tag as a clickable link in the search results page and this is what will ensure that a person will be most likely to click their way to your website if the title tag matches the search term that they were looking for.
Also, other websites will use your title tags as the description text or link text when linking to your website or article. This is a great opportunity to have keyword rich title tags and links for search terms that people will often use in the search fields.
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