Have you ever dreamt of your business showing up on the first page of Google?
You probably have – and for a good reason. It’s no secret that acquiring a high position in SERP usually means bringing to your website tons of free and (often) highly qualified traffic. After all, who wouldn’t want to pop-up in front of the eyes of potential customers googling their problems if they are able to solve it?
However, with an increasingly competitive market across all industries, climbing the top positions of the Google search is harder than ever. It’s no longer just about having a website that is optimized for keywords or publishing (self-claimed) awesome content.
The currency that Google is paying attention to when choosing which website should rank high comes down to one word: backlinks. They are like gold in the real world; if you have backlinks, you have the power.
