Educational overview for Website Development. The 7 steps to success on a new wed design. A great website can help all aspects of your image and digital marketing. As important as the website creation is, when the website is completed you’ll need to support it with SEO, SMO, or SEM if you want leads, calls, and new sales. It’s a quick way to jump start any online marketing campaign. SEO, SEM, and SMO are the backbone for all long-term growth for your digital image.