We are talking about medical SEO tips for practices and how you can rank your treatments, conditions and services pages high in search results.
I’m going to explain to you how you can rank for a specialty or a treatment on your Google My business. A lot of providers have difficulty understanding how you rank for not only your subspecialty, like orthopedics, but a special surgery or treatment offering that you have inside of that, such as knee replacement.
Medical SEO: https://intrepy.com/services/medical-seo-search-engine-optimization/
So say you’re an orthopedic practice and you have a physician that specializes in knee replacements and would really like to rank either the practice Google My Business, or his provider Google My Business higher up in SERPs for that keyword knee replacement specialist near me.
So how Google My Business works is you’ve got a couple different factors. Is number one, it says in the search results, their website mentions knee replacement. That has to do with your website actually, and why it is so critical that you have individual treatment or condition pages on your website, like knee replacement, that is very, very thorough because Google is actually going to correlate that with your Google My Business, and it’s going to help you rank.
Number two is reviews. If you notice in this one, it has knee replacement highlighted in the review, and that is actually Google correlating the keywords in a review with what you do. That’s why reviews are also super critical.
Number three is backlinks, is you want to grow backlinks to your knee replacement page by writing guest posts or appearing on podcasts, those kinds of things, because the more backlinks you can get, the better you’re going to rank.
You take those three tips and they’re going to greatly help you rank better in your local environment for any conditions or treatments that you as a provider, you as a practice offer.