6 site structure mistakes and how to avoid them!

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site…

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Tips and tools to combine content marketing and PPC

30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with…

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What We Can Learn From Real World SEO Fails From 2020

Nobody is safe from making SEO mistakes. Not even companies like RyanAir, LinkedIn, and WarnerBros. Learning from the missteps of others works wonders. That’s why we have compiled the five…

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LinkedIn Adds Name Pronunciation Audio Clips to User Profiles via @MattGSouthern

LinkedIn profiles can now include audio recordings of users saying their own names to assist others with proper pronunciation. The post LinkedIn Adds Name Pronunciation Audio Clips to User Profiles…

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How to Completely Optimize Your Google My Business Listing

Use this comprehensive guide to ensure you’ve completed your Google My Business listing correctly, and optimized every possible part of GMB.

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5 Winning Types of Content Marketing to Grow Your Business

There are lots of ways to do this. Here are just a few popular types of content marketing: Blogging Video marketing Podcasting Email marketing Webinars Case studies Presentations eBooks White…

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Five Google Trends charts that show the impact of COVID-19

30-second summary: The world is now starting to open back up and we are marketers are adjusting to how we can be effective in this new reality. Search data can…

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The latest news in SEO and WordPress: July 2020

Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week,…

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How to Win the “SEO vs. PPC” Debate

Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. Depending on your immediate circumstances, one may be more important than another—but both are…

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How Long Does It Take to Get 4,000 Watch Hours on YouTube?

It takes one year to get 4,000 watch hours (240,000 minutes) if you maintain 20,000 minutes of watch time per month. Your watch time is divided across your entire YouTube…

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