The latest news in SEO and WordPress: July 2020
Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week,…
Read More »How to Win the “SEO vs. PPC” Debate
Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. Depending on your immediate circumstances, one may be more important than another—but both are…
Read More »How Long Does It Take to Get 4,000 Watch Hours on YouTube?
It takes one year to get 4,000 watch hours (240,000 minutes) if you maintain 20,000 minutes of watch time per month. Your watch time is divided across your entire YouTube…
Read More »How audience insights can improve your campaign’s bottom line
30-second summary: Cross-reference what businesses think their target audience is versus their current reality through Google Analytics . Create mock-up personas that you can target your campaigns towards. Identify key outlets…
Read More »WP Rocket Issue Blocked Structured Data to Google? via @martinibuster
Google dropped images from recipe blog rich snippets again. Some say WP Rocket might have something to do with it. The post WP Rocket Issue Blocked Structured Data to Google?…
Read More »Parent and child pages: Linking hierarchical post types for SEO
When we talk about site structure on WordPress we often focus on blogs post: “Use taxonomies and link to related posts!” But you probably have hierarchical post types on your…
Read More »How HelloSign Scaled Traffic 1,308%
“Dropbox Acquires HelloSign for $230mm,” the headline read in my push notifications. It was a momentous achievement for their team. When we first started working with HelloSign 👉 They had…
Read More »If you think you’re link building, you’re doing it wrong
30-second summary: Founder and CEO of Organic Growth, Kevin Carney interviewed 39 marketing professionals about their link building practices. He has brilliantly condensed all these thoughts and highlighted a group…
Read More »SEO Pack: 21 Worksheets, Templates, and Cheat Sheets
SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But…
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