How A/B and multivariate testing can skyrocket your social media conversions
30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s variables to work, with…
Read More »How to Get 4,000 Watch Hours on YouTube
In this guide, I’m going to show you how to get 4,000 watch hours on YouTube. Since I began my journey on YouTube in 2017, I’ve accumulated 59,000 watch hours:…
Read More »63 SEO Statistics for 2020
We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category, or keep reading for our top SEO statistics. Top SEO statistics Ranking statistics…
Read More »To follow or not to follow? Link attributes explained
The nofollow link attribute was first introduced in 2005 by Google to deal with spammy links that were being used to game the system. Currently, Google treats the nofollow link…
Read More »Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld
This week on Marketing O’Clock, the team covers Facebook’s newsworthy algorithm change, free Google Shopping listings in the main search results, and more. The post Facebook Algorithm to Favor Original…
Read More »Interview with Lior Davidovitch, the founder of PUBLC
30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In…
Read More »The 25 Most Powerful SEMrush Features for Improving Your Search Rankings
Did you know that there are 3.5 billion searches on Google every single day? That’s more than 40,000 searches every second. Getting your content to show up for the searches…
Read More »What Are Sitelinks and How Do I Edit Them?
Here’s an example: Sitelinks are one of the most common search features. They appear in 1.8% of SERPs in Ahrefs’ US database. Nearly every branded term has sitelinks and they also appear…
Read More »E-A-T & Link Building: A Guide to Evaluating Prospects via @_kevinrowe
E-A-T can be leveraged in evaluating the value of link prospects in certain niches and to varying degrees. This guide will help you get started. The post E-A-T & Link…
Read More »A linguistic approach to creating content that ranks
Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before…
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