1. Create content that’s centered around a conversation that your customers have about your product or service, not just a keyword
2. Make sure your content is actually helpful and update it often
3. Include long-form content with multimedia (videos, images and graphics)
4. Monitor click-through rates in Google Search Console
5. Make sure your web page is lightning fast
6. Have a detailed schema.org linking strategy
7. Make sure your website is secure with HTTPS
8. Have a complaint linking strategy to build quality authority
9. Leverage the power of social media by linking back to your content and optimizing
10. Continue to build a strong brand by growing searches around your brand name
11. Prepare for E-E-A-T: experience, expertise, authority, and trust
12. Double down on your video content
13. Don’t forget about international SEO
14. Make sure you have a good Core Web Vitals score
Ultimately, to rank #1 in Google, you need to create the best webpage on the internet on that topic, and update it often with quality content and multimedia.
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