18 Ways to Write a Perfect Meta Description to Boost Your CTR
Why are meta descriptions important? Although meta description tags do not directly impact your search rankings, a good meta description can improve your click-through rates (CTR) from SERPs, which in…
Read More »How to Conduct a Competitive Analysis (Template Included)
You need to conduct a competitive analysis as a part of your market research. Only then can you develop an effective marketing strategy to steer the ship in the right…
Read More »Why investing in SEO makes sense – Especially in times of crisis
Here we explain why it is worth investing in search engine optimisation (SEO) right now. This economic crisis is one of the most significant in the history of Australia –…
Read More »Who Is Responsible for Meeting Website Accessibility Compliance? via @kim_cre8pc
With more laws for website accessibility, the pressure to be compliant is ever-present. Here’s what you need to know and the steps to take now. The post Who Is Responsible…
Read More »Blockchain PR – Everything You Need to Know
This Blockchain Public Relations guide is by far the most valuable piece of content I have ever written. In this article, I take the experience I have gained over the…
Read More »Using business SEO strategy to close the environmental crisis’ communication gap
What is causing this absence of action? The UK media is failing on our environmental crisis, while in the U.S. only 1.2% of news communicates the issues. The lack of…
Read More »Psycho-Cybernetics Review – 10 Actionable Insights
Psycho-Cybernetics by Maxwell Maltz is the first book I read after graduating college and it was one of the best investments I ever made. The book helped me shift the…
Read More »How to Write Creative Product Descriptions (That Convert)
Looking for actionable information about how to write effective product descriptions? You’ve come to the right place. In this 4,000+ word product description guide, we’ll take a look at: What…
Read More »New Study: Is Google Biased Towards Particular News Sites?
With our expert knowledge of search engine optimization (SEO) and Ahrefs’ massive amounts of data, we wanted to see if we could identify any bias from Google by looking at data…
Read More »Voice Search: A No-Nonsense Guide
It’s a fair question, but is it even possible? In this post, you’ll learn: What is voice search? How widely used is voice search? Things to know about voice search…
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