Marketing Mix: 7 Ps, 4 Cs, & Other Things You Need to Know
You can create your custom marketing mix from scratch. But to build a sustainable business, you probably shouldn’t be reinventing the wheel in this area. In this article, we’re…
Read More »Marketing vs. Advertising: What’s the Difference? (10 Examples)
Want to make sense of it all and learn from various examples along the way? You’re in the right place. In this article, you’ll go through the following: What marketing…
Read More »The Beginner’s Guide to Lifecycle Marketing
They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not work and may even turn…
Read More »Niche Vs. Multi-Topic Content: The Most Successful Marketing Model – Ep. 259 via @sejournal, @lorenbaker
Should you publish niche or general content? Here’s how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives. The post Niche Vs. Multi-Topic Content:…
Read More »8 Types of Marketing Campaigns (With Examples)
Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing…
Read More »How to Implement the 4 Ps of Marketing
Jeremy McCarty originally proposed this type of marketing mix in his 1960 book, “Basic Marketing: A Managerial Approach.” Since then, the model has been widely adopted by marketers and it’s…
Read More »Influencer Marketing in 2021: Definition, Examples, and Tactics
It was a hit. In just 12 months, the Air Jordan 1 sneakers racked up more than $100 million in sales. In 2020, an original pair—worn and signed by Jordan…
Read More »Market Research: What Is It, How to Do It
In other words, it’s the process of understanding who your business is targeting so you can better position your marketing strategy. In this guide, you’ll learn: The role of market…
Read More »4 Ways YouTube is Improving Creators’ Workflows via @sejournal, @MattGSouthern
YouTube Studio will soon receive several quality of life updates designed to help creators get more done in less time. The post 4 Ways YouTube is Improving Creators’ Workflows appeared…
Read More »JTBD + Content: Using Product Reviews to Drive Content Strategy
This is a step-by-step workflow for using software review sights to mine insights on problems, pain points, and JTBD to inform customer, content, and keyword research.
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