How to Optimize for Your Own Branded Search
Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying…
Read More »8 Ways to Champion Animals in Your Local Business Marketing Strategy
The majority of American households now include pets, and recent global quarantines have only brought us closer to them. In today’s blog, Miriam outlines eight ways you can honor the…
Read More »JTBD + Content: Using Product Reviews to Drive Content Strategy
This is a step-by-step workflow for using software review sights to mine insights on problems, pain points, and JTBD to inform customer, content, and keyword research.
Read More »How to Use & Reduce Customer Acquisition Cost (CAC)
You calculate CAC by dividing customer acquisition expenses by the number of acquired customers. So if you got ten new customers from $1,000 marketing and sales spend over a certain…
Read More »Agile CMS: Your Key to a Future-Proof Marketing Strategy
Truly future-proof marketing can only be developed at the intersection of information and iteration. The problem? Today’s marketing leaders don’t have the kind of technology that enables iteration, and most…
Read More »7 Marketing KPIs Actually Worth Tracking
All good marketing KPIs are tied directly to business growth. Forget about vanity metrics and tracking everything for the sake of it. It’s counterproductive. Know your metrics, measure them well,…
Read More »5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster
Research shows that images can increase sales. This is why you should add them to your PDF marketing materials. The post 5 Benefits to Using Visual Content in PDF Marketing…
Read More »Its time to Increase Sales on Bonanza Marketplace. Know How?
Reaching the target audience takes efforts, check whether you are making it. You have started selling on Bonanza, but you aren’t getting sales. Maybe it’s time you rethink your marketing…
Read More »Marketing Objectives: How to Set Them Right (with Examples)
Every business needs marketing objectives because they help you focus on the things that matter. For example, while it might seem like a good idea to grow your Instagram following,…
Read More »How to Conduct a Competitive Analysis (Template Included)
You need to conduct a competitive analysis as a part of your market research. Only then can you develop an effective marketing strategy to steer the ship in the right…
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