How Smart CMOs Decide Where the Next Marketing Dollar Goes
Key Takeaways Knowing how to measure marketing ROI requires moving beyond credit assignment toward causal proof. Attribution shows what happened; incrementality shows what marketing actually caused. Marketing leaders face structural…
Read More »How High-Growth Companies Actually Measure Marketing
Key Takeaways No single measurement method can answer all the questions modern marketing leaders face. A layered stack combining multiple tools is necessary. The challenge of marketing attribution is structural:…
Read More »How to use digital PR and cross-channel data to amplify organic growth
30-second summary: With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential to maintain brand advocacy in…
Read More »Cross-channel and cookieless: How measurement will evolve in 2021
30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad…
Read More »Why You Should Build Interactive Tools to Increase Sales
The average American sees up to 10,000 ads and brand messages every single day. Sounds a little overwhelming, right? That’s because it is. After seeing this many ads every day, viewers…
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