Could these alternative SEO techniques be key to ranking successfully?
With algorithm updates being rolled out on a more regular basis, staying at the top of Google’s search engine results pages (SERPs) has never been harder. Gone are the days…
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Read More »How to Lower PPC Churn Rates
It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking:…
Read More »Cross-channel and cookieless: How measurement will evolve in 2021
30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad…
Read More »Leveraging customer data and AI to drive ecommerce growth in 2021
30-second summary: Despite 2020’s challenges, ecommerce sales increased over the 2020 holiday — up 49 percent over 2019, pointing to a dramatic shift in 2021. Brands employed new strategies, like…
Read More »How to plan an SEO campaign for higher rankings
A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new…
Read More »Six ways to steer marketing in the post-pandemic world
30-second summary: A recent survey by UNCTAD shows customer behavior will not change after the pandemic. COVID-19 pandemic has sped up the digitalization of businesses by several years. AI writers…
Read More »SEO takeaways from 2020: A review of the most unusual year for search
30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was…
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