SEO for Lawyers & Law Firms: The Complete Guide
But first, let’s answer an important question… SEO (search engine optimization) is the practice of growing a website’s traffic from organic search results. The end result of SEO is more…
Read More »How to create B2B content that ranks and drives sales
Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content…
Read More »Do Large Publishers Have an Unfair Advantage in Google Search? via @sejournal, @brysonmeunier
Five years ago, Google organic search results were dominated by large publishers. Does Google now have more diverse results? Learn more here. The post Do Large Publishers Have an Unfair…
Read More »Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!
30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive…
Read More »HTTP vs HTTPS: How Does Your Decision Impact SEO Results?
HTTPS (https://) is HTTP (http://) with the use of an SSL (Secure Socket Layer) certificate. SSL (or TLS) certificates encrypt normal HTTP requests and responses. HTTPS is more secure than…
Read More »Content marketing fails: How to analyze and improve
30-second summary: Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause. The next common problem is content quality. Use…
Read More »Content creation guide: How to effectively think of SEO at every stage
30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic…
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