Are 301 Redirects A Google Ranking Factor? via @sejournal, @kristileilani

Do 301 redirects affect your rankings in organic search? Read on and discover the relationship between 301 redirects and improved Google rankings. The post Are 301 Redirects A Google Ranking…

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Balancing between paid and organic search for brand success

30-second summary: Relying on pay-per-click (PPC) advertising for short-term gains and neglecting organic marketing will prove ineffective Before pumping any money into SEO strategy, a business must ensure that its…

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How do videos help your SEO strategy?

Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to still attract attention…

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Using videos to optimize engagement in search-driven buyer journeys

30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers Videos can help guide customers…

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How to drive B2B conversions from your organic traffic

30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B…

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Wirecutter SEO Case Study: 5 Ways to Win at Affiliate Marketing

As of May 2022, the website drives almost 12 million organic search clicks in a month (spread across roughly 3,000 pages): The website is now part of The New York…

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Hiring an SEO Consultant? Ask These 9 Important Questions

Hiring a great SEO consultant can skyrocket your business, as organic search is the main traffic source for many websites. Alternatively, a wrong hire can do a lot of harm…

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What is Organic Search? Everything You Need to Know

In this guide, we’ll cover: Types of organic search results Why organic search is important How to check and monitor organic search rankings How to rank higher in organic search…

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How to Use Semantic Search for Paid Ad Campaign Copy

Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the…

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