How to Use Paid Ads to Market to Pet Owners Effectively
American pet owners are some of the biggest spenders online, pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is…
Read More »SEO in 2021: What your organization’s executives and senior leaders must know
30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites…
Read More »The B2B Content Marketing Report
We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked…
Read More »What affiliate marketers have missed about Google Analytics
30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences…
Read More »Inbound marketing for brand awareness: Four up-to-date ways to do it
30-second summary: You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns. How do you…
Read More »How to teach an old blog new SEO tricks
30-second summary: It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s…
Read More »SEO tips for your retail store
30-second summary: Almost 80% of shoppers do online research before buying and almost 70% of consumers click on a link that is on the first page of SERPs. Built-in SEO tools in your…
Read More »Thesis and Adobe prove SEO content doesn’t have to be boring to be useful
30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaining, professionally informed, SEO-rich articles to draw people closer to the brand. Thesis’ writing director, Tyler Stenson…
Read More »Do Headings Really Impact Rankings?
They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS…
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