How to drive B2B conversions from your organic traffic
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B…
Read More »Wirecutter SEO Case Study: 5 Ways to Win at Affiliate Marketing
As of May 2022, the website drives almost 12 million organic search clicks in a month (spread across roughly 3,000 pages): The website is now part of The New York…
Read More »Hiring an SEO Consultant? Ask These 9 Important Questions
Hiring a great SEO consultant can skyrocket your business, as organic search is the main traffic source for many websites. Alternatively, a wrong hire can do a lot of harm…
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YouTube SEO: How to Rank Your Videos #1
Learn how to rank YouTube videos fast using our 7-step YouTube SEO process. These EXACT tips have increased our views by nearly 400% in 7.5 months. *************************************** Video Marketing Resources…
Read More »What is Organic Search? Everything You Need to Know
In this guide, we’ll cover: Types of organic search results Why organic search is important How to check and monitor organic search rankings How to rank higher in organic search…
Read More »How to Use Semantic Search for Paid Ad Campaign Copy
Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the…
Read More »How to Use Paid Ads to Market to Pet Owners Effectively
American pet owners are some of the biggest spenders online, pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is…
Read More »SEO in 2021: What your organization’s executives and senior leaders must know
30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites…
Read More »The B2B Content Marketing Report
We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked…
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