How to Target Baby Boomers Through Paid Ads

The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s…

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How to Target Generation X Through Paid Ads

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers….

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How to Target Millennials Through Paid Ads

Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of the stories seem to contradict. Even narrowing down what age…

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When Should You Use Progressive Web Apps?

The age of the smartphone opened up a whole new window for businesses to connect with their customers in an interactive way using apps. Because apps allow customers to interact…

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The future of Google and what it means for search

30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a…

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Pinterest SEO guide: Eight tips for search-friendly pins

30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top…

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Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team explores Microsoft Advertising’s newest extension, poke around in Pinterest’s new spin on stories, and so much more! The post Microsoft Advertising Introduces Filter Link Extensions &…

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The Ultimate Guide to Using UTM Parameters

Do you know which online marketing campaign drives the maximum traffic and business to your website? Sure, you might be keeping tabs on various referral sources inside your Google Analytics…

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How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning…

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How Google Lens is Getting Your Products Found Online

Google is constantly innovating and testing new features, and augmented reality (AR) is a hot topic right now. You might think of AR as a way to make digital images appear…

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