Google I/O 2025: The Background Google Didn’t Tell You via @sejournal, @MordyOberstein
Baseball meets AI in Google I/O 2025. It’s clever, but there’s more to the story than meets the eye. The post Google I/O 2025: The Background Google Didn’t Tell You…
Read More »How To Successfully Weave Your Brand Messaging Into Sales Copy via @sejournal, @seocopychick
Sales copy works best when it reflects your brand. This article covers practical ways to align your messaging across platforms. The post How To Successfully Weave Your Brand Messaging Into…
Read More »What’s Draining Your PPC Budget and How to Stop It [Webinar] via @sejournal, @hethr_campbell
Join Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies. The post What’s Draining Your PPC Budget and How…
Read More »Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss via @sejournal, @MattGSouthern
Google claims AI search delivers “more qualified clicks” despite traffic losses. Are these changes helping publishers, or boosting its ads business? The post Google Claims AI Search Delivers ‘Quality Clicks’…
Read More »The AI Bots That ~140 Million Websites Block the Most
There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites….
Read More »Google Gemini Upgrades: New AI Capabilities Announced At I/O via @sejournal, @MattGSouthern
Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy. The post Google Gemini Upgrades: New AI…
Read More »Google Expands AI Features in Search: What You Need to Know via @sejournal, @MattGSouthern
Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O. The post Google Expands AI Features in…
Read More »How To Automate SEO Keyword Clustering By Search Intent With Python via @sejournal, @andreasvoniatis
Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering. The post How To Automate SEO Keyword Clustering By Search Intent With Python…
Read More »15 AEO Tools That Will Help You Optimize for LLMs
We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail…
Read More »Unlocking Competitive Keywords: Boost Your SEO Ranking in 2022
Discover how to outperform your competitors in keyword rankings and drive more organic traffic to your website using advanced SEO techniques. Learn how to conduct competitor analysis and uncover valuable…
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