Should I Bid on Branded Terms in SEM? via @bigalittlea
Want to know how (and if) you should bid on your branded terms? This post answers the most common questions on brand bidding for PPC. The post Should I Bid…
Read More »Bing Ranking Factors Revealed in Update to Webmaster Guidelines via @MattGSouthern
Bing published an updated version of its webmaster guidelines which contains an all-new section on how Bing ranks content. The post Bing Ranking Factors Revealed in Update to Webmaster Guidelines…
Read More »Google Shopping Ads Are Free to Display in Main Search Results via @MattGSouthern
Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer. The post Google Shopping Ads Are Free to…
Read More »Google Explains How YouTube Search Works via @MattGSouthern
As part of a larger effort to explain how YouTube works, Google published a new page to answer commonly asked questions about YouTube search results. The post Google Explains How…
Read More »Stock Photography Impact on SEO via @martinibuster
Google’s John Mueller’s comment on stock images and rankings is a starting point for thinking about the use of images for SEO. The post Stock Photography Impact on SEO via…
Read More »Nine tips to increase the average order value (AOV) of your ecommerce store
30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing. …
Read More »Google to See Unprecedented Drop in Ad Revenue via @MattGSouthern
Google is expected to see a history-making drop in advertising revenue, as eMarketer estimates a decline of 5% by the end of 2020. The post Google to See Unprecedented Drop…
Read More »Apple Safari to Block Google Analytics From Collecting Data via @MattGSouthern
Apple’s latest version of macOS contains an updated version of the Safari browser that blocks trackers, including Google Analytics, from collecting user data. The post Apple Safari to Block Google…
Read More »Google is Offering Businesses Free Promotion in Google Maps via @MattGSouthern
Google Ads is rolling out promoted pins to smart campaign advertisers and making them completely free to use for the next few months. The post Google is Offering Businesses Free…
Read More »