Do a few companies have a monopoly on the search results?

Online search has become an integral part of our lives. When someone pulls out their phone to do an online search, you want your website to show up first. Because…

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Bing Employs GPT-4 To Write Custom Search Snippets via @sejournal, @MattGSouthern

Bing launches AI-powered captions for search results to provide more informative snippets and enhance the search experience. The post Bing Employs GPT-4 To Write Custom Search Snippets appeared first on…

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Search evolved: Exploring the AI-powered world of Google’s SGE

Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This…

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Zero click search: the new consumer comfort zone

30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches…

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SEO in 2021: What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites…

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5 SEO Tips For Bonanza E-Commerce Sellers

As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your…

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Five hacks to enhance your organic CTR and rankings in SERPs

30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta…

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Google Discover: What it is and how to get your content in

Google Discover offers users a different way to search. Actually, it’s not really search — it’s queryless discovery of content that fits your preferences and interests. It suggests new content…

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The 5 Best PPC Companies of 2020

Paid advertising offers a 200% ROI. So for every dollar you spend, you get two dollars in return. It’s no surprise that nearly 80% of marketers consider PPC profitable and…

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An SEO’s guide to event schema markup

. Tha30-second summary: From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.   As online services become more…

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