Three critical PPC trends to watch for in 2021
30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its…
Read More »Data-backed insights on featured snippet optimization
30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the…
Read More »4 Types of Search Queries You Need to Know to Generate Sales
High traffic volume on your website doesn’t always tie in with high income. To attract an audience that is ready to make a purchase, you need to target specific types…
Read More »Rich results, structured data and Schema: a visual guide to help you understand
Back to Yoast.com A recipe to impress your dinner guests, a step-by-step guide to changing your tire, or the opening hours of the store around the corner. You might have…
Read More »Google Ads new features: Five tips for your Google Ads campaigns
30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability…
Read More »Pinterest SEO guide: Eight tips for search-friendly pins
30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top…
Read More »Artificial intelligence (AI) is key to reducing digital ad waste
30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able to access their data – all of their data. What’s…
Read More »A five-step framework for effective keyword targeting in 2020
30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in…
Read More »Five YouTube promotion mistakes that even experienced professionals make
30-second summary: Targeting the wrong audience can lead to poor engagement on your YouTube channel. Competitor analysis will help you solve this problem. A well-structured plan for promotion will help…
Read More »Pivoting with SEO: How Wildgoose reinvented itself during the COVID-19 crisis
30-second summary: Distinctly’s SEO Manager, Matt Finch provides insight on how the team worked with events company Wildgoose to pivot quickly in the face of the COVID-19 pandemic. When lockdown…
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