Google Ads new features: Five tips for your Google Ads campaigns
30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability…
Read More »Pinterest SEO guide: Eight tips for search-friendly pins
30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top…
Read More »Artificial intelligence (AI) is key to reducing digital ad waste
30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able to access their data – all of their data. What’s…
Read More »A five-step framework for effective keyword targeting in 2020
30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in…
Read More »Five YouTube promotion mistakes that even experienced professionals make
30-second summary: Targeting the wrong audience can lead to poor engagement on your YouTube channel. Competitor analysis will help you solve this problem. A well-structured plan for promotion will help…
Read More »Pivoting with SEO: How Wildgoose reinvented itself during the COVID-19 crisis
30-second summary: Distinctly’s SEO Manager, Matt Finch provides insight on how the team worked with events company Wildgoose to pivot quickly in the face of the COVID-19 pandemic. When lockdown…
Read More »How to Rank in ‘People Also Ask’ Boxes and If You Should
In fact, according to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box: In this guide, we’ll talk about how you can rank in PAA boxes, whether…
Read More »Internal linking for SEO: Why and how?
Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and…
Read More »Interview with Lior Davidovitch, the founder of PUBLC
30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In…
Read More »A linguistic approach to creating content that ranks
Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before…
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