Why is Google ranking the wrong page?

Your post is optimized, all your bullets in Yoast SEO are green and still, the post you want to rank with does not rank for that keyword. And yet, another…

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Google Ads Limits Search Query Reporting & September Updates [PODCAST]

On this special edition of Marketing O’Clock, a panel of PPC experts discuss Google Ads’ search query reporting announcement and the latest PPC updates. The post Google Ads Limits Search…

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How to become a master of featured snippets

30-second summary: Featured snippets are here to stay, so it’s time for you to adapt. 65% of organic Google searches now include at least one rich snippet. Ranking for them…

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Improve your site structure in 4 simple steps

Optimizing your site structure should be an important aspect of your SEO strategy. A good site structure is of crucial importance for your SEO, as it makes it easier for…

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Lost the mobility and your organic reach? SEO for your website could be the armoury to safeguard your online presence!

Has your website lost the organic reach? Aren’t you appearing for relevant searches and has it all bottomed up to low organic traffic, lesser leads generated, and minimal returns thereby?…

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A much-improved internal linking tool in Yoast SEO Premium: What’s new?

Our users often cite the redirect manager as their favorite tool in Yoast SEO Premium, but the internal linking tool is also high on the list. For months, we worked…

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Local landing pages and how to create them

Now more than ever, you have to make sure that your local audience is able to find you online. One way to make this happen is by creating local landing…

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A linguistic approach to creating content that ranks

Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before…

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How to Optimize for Google’s Featured Snippets in 2020

Featured snippets are pieces of information that typically appear at the top of Google’s search results. They provide answers to the search query by pulling relevant content from top-ranking pages….

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Searching without result: Insights from zero result searches

When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that…

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