A linguistic approach to creating content that ranks
Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before…
Read More »How to Optimize for Google’s Featured Snippets in 2020
Featured snippets are pieces of information that typically appear at the top of Google’s search results. They provide answers to the search query by pulling relevant content from top-ranking pages….
Read More »Searching without result: Insights from zero result searches
When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that…
Read More »What is keyword stemming?
Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the…
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